About Texture ID

Texture ID makes hair care for textured hair and sells it in lines named after the hair, not the step: Curls, Coils and Low Porosity, with an Essentials set of gels, foam, masks and oil shared between them. The twenty-two products in this catalogue are the range as sold in the United States.

The naming is the point. A conditioner from the Coils line and one from the Curls line do the same job at different weights, and the label tells you which one matches your hair before you read an ingredient.

Three lines, one free-from list

Every product leaves out parabens, sulfates, mineral oil, petrolatum and gluten. Beyond that the lines diverge by weight. Curls uses murumuru butter, rose water and vitamin E for slip and lightweight moisture on patterns that collapse under heavy cream. Coils uses sweet almond oil, honey and yogurt extract and adds no phthalates or artificial color to the list, because tight patterns need slip above everything.

Low Porosity is the outlier: vegan throughout, built on aloe vera and vitamins B, C and E rather than butters, and formulated light so product does not sit on hair that resists water. Its mango butter twist cream is the one rich item in the line, and it is there for humidity.

Reading the Texture ID Essentials

The Essentials are chosen by task. The Thermal MultiStyle Foam is the only product with a heat claim, protecting to 450°F with light-to-medium hold. Three stylers cover hold from the buttery Smooth Defining Gel to the Firm Holding Gel, with the Edge Control for the hairline. The Triple Moisture Cream Conditioner works as rinse-out, leave-in or co-wash for any texture.

Two single-use masks and an oil finish the set. The 2 Minute Moisture Renewal Mask uses grapeseed oil, honey and keratin; the 8-in-1 Protein Reconstructor is the repair treatment after color or heat. The Multipurpose Oil blends castor, sweet almond, safflower, grapeseed, avocado and aloe vera oils for hair and scalp. The Scalp Relief ACV Rinse sits with them for locs and braids.

Choosing a line for your hair

Start with the pattern. Waves and open curls belong in Curls; coils that shrink and knot belong in Coils. If neither feels right because hair stays dry however much you apply and water beads on it in the shower, that is low porosity, and the Low Porosity line is lighter than either of the others.

Then add Essentials one at a time: the foam if heat is part of the routine, one gel for the hold you want, a mask when hair is damaged, the oil to seal ends. Most routines end up with one full line and two or three Essentials, which is what the home page is organized to show.